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Oscars telecast ratings are permanently doomed because…

…of three things and it doesn’t take a long article to explain it.

STREAMING

DEI

TALENT AGENCIES

Films are no longer and most important, the Academy push for DEI in membership, film content, and film production hires has resulted in agenda driven films that appeal to very few (other than LA and NY), of those who actually see these films, most of them don’t care to know or see who wins awards.

Second, the shift of viewing habits from theatrical to streaming has mangled film product and turned it into to passive content akin to the straight to dvd market in the previous generation. Fewer people emotionally invest in feature films, let alone the awards handed out for those films.

Third, the DEI driven producers of the awards show have marginalized on-the-air star power by pivoting to ‘unknown ‘nobody cares/’who is that?’ actors starring in films that no one other than NY and LA see.

Until DEI (a severe overcorrection by the way) dies a deserved death, all of us who grew up influenced by the images we saw on the big screen and those who comprised those images will instead focus on the golden age of television that the streamers are making.

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